5 Ways to Stay Ahead of the Competition

If you’re a realtor, you’ve probably asked yourself, “how can I become a more successful real estate agent?” The real estate industry is constantly changing, so it’s up to you to go that extra mile in order to stay current and ahead of the competition. If you are interested in making some ground in the real estate industry, I encourage you to keep reading.

Below are five basic and essential steps to keep you ahead of your game-

     1. Find Your Niche

Regardless of how you pronounce it, find one! Being a “specialist” helps you build trust, create a reputation and keeps you focused. Clients want the third most stressful time in their lives to be special, so be that special someone. For example, if helping someone find their first home excites you, then make first time homebuyers your niche.

     2. Be Available

You might be working with five clients at one time, but if you are unable to give your undivided attention to each person, you can kiss your profit and future referral goodbye. Of course, there will be times when you are really unable to get to your phone on time; but chances are, they have a simple problem that has a simple solution. Take five minutes to help them out and you’ll become a hero.

     3. Set Goals

Did you know that 83% of the population doesn’t set goals? Additionally, of the people who do set goals, only 3% have those goals written down somewhere. However, if you do take the time to physically write down your goals, you will be 79% more likely to achieve them. With a statistic like that, there is no reason you shouldn’t add goal setting to your daily routine.

     4. Know Your Market

This seems obvious, but it gets ignored when there’s no time for research. It’s the small details that separate you from the competition (back to tip 1) and a great agent takes their market information, translates it, and provides their clients with useful insights.

     5. Communicate Better

Anyone, can share anything, with everyone, at a moments notice. This is a blessing and a curse and sharing for the sake of sharing is not a strategy. Blog better, share content to humanize yourself, tout your neighborhood know-how and offer helpful tips. Email smarter, use drip campaigns and mass email to make your life easier, but tailor your campaigns to your audience and their needs. And lastly, text more! According to a SAP study, 64% of consumers think businesses should use SMS more often. It’s an easy way to make contact that’s convenient and simple for your prospects, and more likely to get a response.

Use the above steps as a guide for your own business and you’ll be well on your way to becoming a more successful real estate agent.

Do you have systems and processes in place that help your business thrive? If so, feel free to share a few of the ways you stay ahead of the competition below.


- Anthony, Marketing Manager

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