So, you’ve finally decided to utilize one of Instagram’s best tools: the story. That’s great! Instagram’s story feature is a fantastic way to connect with followers not only because it’s the most popular feature (and almost impossible to ignore), but because it’s one of the only ways to get organic engagement without the influence of Instagram’s algorithm. That means, regardless of how Instagram interprets your relationship with specific followers, your content is being promoted across all of your followers no matter when you post.
So, what should you post? Great question! Below is a list of engaging Instagram story ideas that you can implement in your weekly posting schedule.
Drive users to your content. Finding it hard to get acknowledgment on your most recent post? Don’t take it too hard- Instagram filters all of its user’s feeds based on what the platform deems most important to the user. This means your content may not be showing up across your follower’s feeds as frequent as you’d like. Create a story highlighting your new post and drive your followers to that post.
Offer a sneak peak. Got something brewing behind the scenes? Reward your loyal Instagram follower base by giving them a head’s up on something new and exciting you’re working on. This will encourage them to keep tabs on your social posts, increasing your engagement.
Take followers behind the scenes. Sometimes all your followers need is a reminder that you are, in fact, a human. Build a deeper, more intimate connection with your followers by letting them feel as if they’re part of the team.
Poll your audience. Polls are a relatively new feature, but don’t let that discourage you from using them. Polls are a fun way to engage your audience, whether it’s on a business-related topic, or a fun question.
Incorporate user-generated content. Have you noticed that users on Instagram are mentioning you, your brand, or your product? Share user posts on your story to encourage potential clients to give your product or brand a try. You’d be surprised how user-generated creates a sense of trustworthiness.
So, what kind of story will you post first? Whichever story you decide to post first, just know your followers will appreciate the engaging content.