The Do’s and Don’ts for a Successful Marketing Strategy


Are you looking to improve your social media strategy but don’t know what to do? Are you just getting started with your business and need the power of social media to help brand yourself? Do you need help when it comes to knowing the proper etiquette for social media? If you answered yes to any of these questions then continue to read on!

Today we have compiled a list that we would like to share with you when it comes to the do’s and don’ts for a successful social media marketing strategy. This list should be something you have easy access to so whenever you are working on your marketing, you know what to do and what not to do. Let’s begin.

DO set goals for yourself. It is always important to have a plan before execution. For example, how many people would you like contact with per day? How many leads would you like to generate? What should your main focus be for this month? Being able to answer all of these questions beforehand will help you stay on track and focused. This is also a great way to measure success!

DON’T just wing it. Just like jumping to conclusions, it can affect how you do things. It will be very difficult for you to measure your progress without a strict timeline. Sometimes just “winging it” can work but for your business’ sake, it won’t. 

DO engage with your audience. Learn to engage on a more personal level, just like you would at a networking event or social gathering. One-on-one communication to potential prospects is what you need for a successful business. 

DON’T broadcast. This is a bad way to build relationships and show your true value. Your marketing department is already blasting messages through other types of channels so try for something different and more personable! Don’t get us wrong, you need generic marketing messages to be going out, but just don’t forget about the more one-on-one tactics. 

DO add value. When engaging with prospects on social media, you need to remember to add value in your conversations. Remind them what it is that you can do for them to help build their trust. Passing on something that can help them solve a problem is what you should be doing. 

DON’T just sell. Not only is social media a perfect place to sell what you are offering, but it also is the worst place to finalize the deal. You shouldn’t be blindly selling through social media. If you are trying to sell them right on the get-go, then you are missing out on building a trusted relationship with them for the future. It is okay to speak with someone via social media but don’t forget to move the conversation to the phone or at least to email to close. 

This list is something to keep in mind when using social media marketing. Each of these will have a significant impact on your overall performance for your business. As we all know, social media is bigger than ever before so it is important to know what works. Engaging on social media is all about finding that balance of not coming on too strong on a sale and engaging enough to source qualified leads. Use this list to help you find that balance!

If you have more do’s and don’ts for social media marketing, comment them down below, we’d love to hear them!

Also, don’t forget to follow us at @Jarja_media on Instagram to stay in the loop!

-Courtney, Marketing Associate

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